Snoop Dogg – Ego Trippin’ (2008)

Ego Trippin’, Snoop Dogg’s 1,979th album in as many years (dog years?) has the old fogie getting all hyphy with the kids and giving nods to New Jack Swing. He’s a Renaissance Man, that Dogg.

Never one to pay attention to details, Snoop offers up 21 tracks of extremely varying quality. If one has ever wondered about the long term effects of smoking way too much weed (and being as indulgent and careless as possible), this is Exhibit A.

But whatever to all that: you’re here to hear Snoop lazily drawl over West Coast production, and that’s exactly what he does – for better or worse.

So, yeah…isn’t “Sensual Seduction” the jam?

Between the gloriously-budget video and Snoop donning his best crooner voice, “Sensual Seduction” was a winner with the most basic of charms. I hoped that it hinted towards what Ego Trippin’ would sound like – exploito funk moves from a cannabis-stuffed tailpipe – but I’m disappointed to say it’s a one-off. (more…)

After almost fifteen years in the rap game, Snoop Dogg unveils his masterpiece, “Sensual Seduction,” the first single off his upcoming album Ego Trippin’.

Any reservations you may have against Snoop (or in hip-hop in general) will be thrown out the window once the cosmic, low-budget, P-Funk/Chic-influenced video jumps into overdrive. Watching Snoop fondle a Keytar (!) is one of the great joys of life, I assure you.

If anybody can criticize this video they must give me a creative explanation why: