Playboy to Enter Energy Drink Market

February 25, 2008 - 4:15 pm By Hadley - George Mason

Playboy Energy Drink

Sex sells…energy drinks.

Playboy is planning to go head-to-head with Red Bull and other energy drinks with their own special blend, appropriately titled Playboy Energy Drink.

From the press release:

“Playboy and Play Beverages LLC are thrilled to announce the launch of the ultra-sexy, incredibly invigorating Playboy Energy Drink. With subtle notes of fruit and vanilla, this proprietary formula contains ginseng root, guarana extract and damiana leaf, ingredients that are believed to stimulate energy levels. Available in two varieties, regular and sugar-free, Playboy Energy is now available in the Boston area and will roll out to Miami, Las Vegas and Los Angeles this March.”

I am also thrilled, although I’m pretty sure “subtle notes of fruit and vanilla” means stripper-approved baby powder, whorish perfume and loads of…regret.

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