Recently, Jean Claude Van Damme (“JCVD” doy) posted on his Facebook wall that his upcoming fight scene with Sly Stallone in Expendables 2 is “going to be memorable.” We’re pretty pumped. As a huge JCVD fan, I figured it was my job to let you know that today is The Muscles From Brussels’s birthday. The big guy turns 51 today (October 18th) so we dug up some interesting facts you might not have known about him. Check ‘em out after the jump.

Who cares why or how this commercial makes sense? Did you see the title? All you need to know before watching this is that it has Jean Claude Van Damme and beer! Lionheart didn’t make any f*cking sense but that doesn’t stop you [me] from watching it over and over again. Unfortunately, we don’t get to see JCVD do crazy splits or collapse someone’s rib-cage but he does talk about stud penguins getting it on during mating season all while wearing a Canadian tux. Check out the video

Back in November, various media outlets reported Julia Roberts made $1.5 million to appear in Lavazza ad. She did not have to speak. She only had to smile and wink. You know there is good money to be made if even Saint Brangelina is not immune (Angelina shilled for Shiseido in Japan and Brad’s efforts can be seen below). More often than not celebrities will shill abroad. And while it can be argued whether or not it makes financial sense for the advertisers to hand over so much cash for celebrities, they are still willing to fork it over (not sans insurance natch, you never know when you have next Tiger Woods or Wayne Rooney on your hands). Meanwhile we can get a few giggles out of latest celebrity endorsements.

When it comes to martial-arts, womanizing, full-splits and sweet dance moves, not many can go toe-to-toe with Jean Claude Van Damme, “The Muscles from Brussels.”
Born in Belgium, JCVD spent the earlier years of his life lifting weights and kicking ass, earning a black belt in karate before most kids get their first boner.
After much ass-kicki… Click to read more