Drinking too much is bad. Urging people to drink safely and stay away from their car after a few beers is good. Using a half-naked chick to tell people drinking too much is bad, especially if they want to drive…is really confusing to say the least.

Arrive Alive, an organization devoted to ending drunk driving, has recently begun a prevention campaign that consists of lifelike stickers of a totally wasted girl in both men’s and women’s restrooms. The girl in the men’s restroom sticker is sitting with her thigh-high stockinged legs apart, eyes drooping, as though she’s just stumbled into the wrong bathroom and collapsed on the floor. I’ll sober up when I’m behind the wheel, her black shirt states.

The same girl is featured in the women’s restroom sticker, except this time she’s on all fours, presumably throwing up with her thong underwear clearly showing. I just need to get it out of my system, her shirt explains. Do these ads really deter drinking and driving? (more…)