The NCAA exploits amateur athletes to no end by raking in millions while amateurs aren’t even allowed to get gifts. The worst part is, the guys that do not go on to the pros never get a penny after they lose their amateur status either. Former UCLA basketball great Ed O’Bannon seeks to change just that as he has filed suit against the NCAA, claiming that they owe him royalties for using his likeness and name in DVDs, video games, and jerseys.

A former UCLA basketball player is suing the NCAA over its use of former student athletes’ images in DVDs, video games, photographs, apparel and other material. In a federal lawsuit filed Tuesday, Ed O’Bannon says the NCAA illegally has athletes sign away their rights to the commercial use of their images and does not share any of the proceeds from their use with former athletes.