Dear Smile Train,

I know you’re trying to do the right thing. But your cleft lip kid ad campaign sucks and it’s not f**king working. Sure, we’ve all seen it glaring at us from corners of the screen–poor, big-eyed kids with their faces torn up for no reason, giant white print pleading “A click of a mouse can save his life.” And I know that’s supposed to be good for your cause.

But because of some ill-advised idea to put your ads on sites devoted to pictures of hot girls, not only do I not click on the ad, I close the whole damn window. Not that I don’t get what you’re trying to do. But the contrast is such a shock, it doesn’t make me want to help, it just makes me want to run.

Now you might think I’m just shallow and inconsiderate to those less fortunate, but you’re completely missing the point–I think you’re doing a good deed, and completely support your mission. But by seeing your ads on male-lifestyle Sites, it’s like having your mom walk in on you having sex–or worse, like having a poor kid with a cleft lip walk in while you’re having sex. It kills the mood–and any chance of me clicking on your ad. (more…)