Amy Childs Is The New Bra Queen [PHOTOS]

AdRants reports that British reality TV star Amy Childs will be the new face of Ultimo, a Scottish lingerie maker, but it appears after seeing The Daily Mail and The Sun‘s reports that she’s actually the lead model for Tesco’s new Bra Queen line. While she’s relatively unknown in the U.S., the 21 year old former beautician gained popularity in England on the reality show “The Only Way Is Essex” (aka TOWIE) where she brought the word “Vajazzle” to prominence. A hot chick with big, fake boobs who enjoys vajazzling? Of course I’m buying the bras and panties she models. Check out her hottest pics after the jump.