Apparently, one of the Internet fads is to misleadingly link to something, purposely directing poor users to Rick Astley’s music video for “Never Gonna Give You Up.” It’s the new internet sike.This IM convo completely breaks down the situation:

Nik: Have you ever been Rick Rolled?
Jason: Rick Rolled? What’s that?
Nik: Lemme see if I can find.
Nik: http://www.youtube.com/watch?v=eBGIQ7ZuuiU
Nik: And http://yougotrickrolled.com/
Nik: Just one of those inane Web Things, I guess. :p
Jason: Can’t watch it now, can you describe it to me?
Nik: Oh, it’s when a friend sends you an IM saying they found something so sick (like video of a dog humping a turtle or something along those lines) and include a link.
Nik: And you click it and you get Rick Astley singing Never Gonna Give You Up.
Nik: And my god is that a bad music video.
Jason: So basically it’s “Psych! Rick Astley!”

Everyone’s mission for the day: Rick Roll at least 2 friends.

Watch the video after the jump…