Who Dat Win Da Superbowl? Super Bowl T-Shirt Tales.

By Hiroshi

The Coolest Shirt Idea

Who Dat? Dat Who! Everybody ruled them out. “The Colts are a Better Team”; “Manning is just too good”; “They’re playing way above their level for far too long.”  Even 3 of the 4 broadcasters interviewed in the pregame picked Indianapolis, but one team was playing for their second Superbowl ring and the other was playing for a city rising from the floods.  Who Dat Gonna Be the Superbowl 44 Champions – Dat Who! Buy it here!

The Fleur-De-Lis & Who Dat are Free!

Attorney General Buddy Caldwell said he had a conference call with the NFL’s general counsel to discuss cease-and-desist letters some Louisiana T-shirt makers received from the league. The letters demanded they stop selling shirts featuring the phrase that’s part of a popular cheer by Saints fans, citing trademark infringement.

“They’ve conceded and they’ve said they have no intention of claiming the fleur-de-lis, which would be ridiculous, or the ‘Who Dat,’ which would be equally ridiculous,” Caldwell said in an interview. The fleur-de-lis is a traditional symbol of New Orleans that’s featured on Saints helmets.

The 19-0 Pats Shirts Never Saw Retail

Ever wonder how thousands of shirts hit the street instantly after 9and sometimes even during) the superbowl?  Simple – They actually print two sets.

Yep.  They print shirts by the thousands knowing that half are going to never see the light of retail.   So what happens to the Losers’ t-shirts from Super Bowl XLIV?  This year they’re being donated to people in need in  earthquake-ravaged Haiti.

Last year, Cardinals gear was donated in El Salvador. In 2008, the Patriots’ apparel from Super Bowl XLII, with “19-0″ emblazoned to mark their would-be perfect season, was donated in Nicaragua.

World Vision, which also distributes seized counterfeit NFL merchandise, estimated that donations of Super Bowl losers’ gear is worth about $2 million annually.