Speed Dressing: Award Winning JCPenny’s Commercial You Were Never Meant To See
June 30, 2008 Posted in Video
This spec commercial for JCPenny won an award at Cannes 2008 film festival (yes, they have commercials at a film festival), but some truth ignoring parents don’t want you to see it because, well, it’s a really good freakin’ idea.
A ‘spec spot’ is a commercial made by an ad agency or a production company without the client (in this case, JCPenny) asking the commercial be made–basically, a “fake” commercial–but that showcases the talents of those involved. Fortunately, this one teaches you some talents…
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