Comments on: It Began As a Mistake: The Twisted Family History of Puma and Adidas

By: Puma and Adidas Make Brotherly Love

Puma and Adidas Make Brotherly Love — Tue, 22 Sep 2009 04:07:44 +0000

[...] Legend has it, the two brothers split due to a simple misunderstanding. And it’s this simple misunderstanding that these two giant apparel companies owe their existence to. The two brothers worked together on their own shoe company during Nazi Occupied Germany. When the Allies attacked, both brothers’ families had to cram into Adi’s bomb shelter for Rudolf didn’t have one. When Adi heard of the Allies coming, he said, “Those Dirty Bastards are coming”, which Rudolf overheard and thought Adi was referring to his family, starting the deep bitterness. [...]

By: Sneaker Fan

Sneaker Fan — Fri, 27 Jun 2008 10:17:51 +0000

Yeah, this is pretty much a quick summary of the book Sneaker Wars that came out earlier this year. A little long of a read unless you really enjoy your kicks.

By: Boggle Brain

Boggle Brain — Wed, 18 Jun 2008 09:29:58 +0000

That's a really interesting read, the story reminds me of the Hershey / Mars battle.

By: dud

dud — Tue, 17 Jun 2008 21:37:21 +0000

dude – how come i have never heard this before? This is way f-ed up!